Franchizia is an LLC that was established in 2010.
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- 2010 - 2016
Franchizia was the sole agent and distributor of several brands from Europe and the US serving the beverage sector of the HoReCa market.
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- 2017
Franchizia established a factory in New-Cairo industrial zone and changed the business model from importing to the local manufacturing of world standard products in Egypt.
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- 2017
Franchizia production began with a range of chocolate and frappe powders under the registered trademark “The Coffee Inc.”
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- 2020
Franchizia expanded with a liquids production line and started the production of sauces.
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- 2021
Franchizia underwent rebranding and moved the production under the registered trademark “Diletta”
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- 2022
Franchizia expanded with a coffee roasting production Line, and established a range of specialty coffee, Signature espresso blends, coffee caspules, filter coffee under the registered trademark “Diletta”, and finally Turkish coffee under the registered trademark of “Tajally”
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- 2023
Franchizia acquired the European food safety certification FSSC22000.
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- 2024-to-date
Franchizia expanded production further to include a range of Syrups and Fruit Puree.